Publishers are getting paid by displaying relevant Google ads on their website. Also known as "pay-per-click" ads or PPCs. You get paid when someone (not you, nor your friends, nor relatives around the world) clicks on the ads that you put on your website. Placing Google ads is user-friendly and very easy to customize. You can also change iTs colors according to your preferences. Google Adsense will also provide you their powerful reporting tools in order for you to track your earnings, know which of your websites are earning well and which are not, and which website has got the most number of page impressions.
For those of you who has started out a blog without an Adsense account, you better start applying now because you are already wasting traffic if you dont monetize your blog IMMEDIATELY. You can sign up in Google Adsense by clicking on this link: https://www.google.com/adsense/login/en_US/?destination=/adsense/home
Just make sure to read and understand all of their Policies, Terms and Conditions because it will save you a lot of questions, sorrows, time and effort.

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